Where is the Naperville North edition circulated?
Can I subscribe to Coffee News?
How can I get a link on your website?
How often do you publish and where are you distributed?
What's the monthly contest all about?
What is your mission with Coffee News of Naperville?
How long has Coffee News been in existence?
How long have you been publishing in Naperville?
Do you deliver Coffee News yourself?
Can restaurants advertise in Coffee News?
Why do you recommend that the ads run at least 13 weeks?
Can I change an ad now and then?
Q: Where is the Naperville North edition circulated?
A: Look for us everywhere from fine dining to fast food. 70% of our
locations are restaurants, delis, coffee houses, etc. Everywhere people
grab a bite to eat or enjoy a cup of coffee. The remaining 30% are
distributed to places where people are known to wait, such as oil and
lube change shops, train stations and doctors offices.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It is a free
publication distributed primarily at restaurants, or any other places
where you might have some time to read while waiting.
Q: How can I get a link on your website?
A: Sponsors are featured on this site as part of their advertising
campaign. They appear in print in the Coffee News publication and
online here at this site. Distribution partners are showcased on this
site as part of our gratitude for their support. These are the two main
ways that the links appear on this site. However, we are also willing
to consider trading website links. Please contact us promptly for additional
information.
Q: How often do you publish and where are you distributed?
A: New issues are distributed weekly to restaurants, delis, coffeehouses,
etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those
waiting for their meals or relaxing over a cup of coffee. (seen by
thousands of readers 3 meals a day!) With Coffee News, there is no
BAD news... only trivia, fun facts, local events, and other fun things
that draw attention (like the chance to win cash each month). To see
The locations where you can pick up a copy of Coffee News, visit the
Partners area of this web site. Targeted Naperville readership is
75,000 per month.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Wally the Coffee News Guy" icon in
one of the ads. Readers search through the ads to find him and submit
their entries online or by mail. Each month, we hold a drawing to
select two prize winners. Currently, the grand prize stands at $100. It is
awarded as a custom "Visa Gift Card" that can be used anywhere
Visa is accepted.
The second prize is awarded as a $25 gift certificate to
a restaurant, coffee shop, or one of our other distribution partners.
This has proven to be a very popular contest in Naperville. The contest
is great for our advertisers as well, since it encourages our readers
to look at all of the ads in order to find the "Coffee News Guy"!
Q: What is your mission with Coffee News of Naperville?
A: Our primary mission at Coffee News of Naperville is to provide
you with the best possible exposure for your ad in the best locations in
and across Naperville. This is a full time job that we take very seriously.
Our job is to get you seen by as many members of the general public as
possible. Distribution locations are chosen very carefully based in part
by performance, customer reach and readership potential. They can't
just be good distribution locations, they have to be great locations!
Additionally, our relationships with the distribution partners are equally
great. In fact, everyone that has partnered with us are some of the nicest
people you would ever want to meet. They genuinely enjoy Coffee News
and want to help strengthen their community.
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded by Jean Daum
in Winnipeg, Canada in 1988. It has grown to over 500 editions in
North America and 40 countries worldwide!
Q: Do you deliver Coffee News yourself?
A: Yes. We are in the field every week. The route takes roughly six hours
to complete. We do not outsource this work, nor are there any plans to
do so. We do it all ourselves. Coffee News is about building relationships.
We take pride in our work and the relationships we have formed with
our sponsors and partners.
Q: How long have you been publishing in Naperville?
A: We began publishing in Naperville on May 29th, 2007.
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and coffee shop partners in
Naperville, we offer the protection that no business in the restaurant
industry will be allowed to advertise in Coffee News. Although most
restaurants would love to have an ad, they are disallowed automatically.
The reason -
have every McDonald's refusing to carry Coffee News. No restaurant
would welcome their competitor's efforts to take away their customers
right inside their own premises, so they would naturally kick them out
and Coffee News too. We do offer restaurants carrying Coffee News
a free location listing on our web site showing our readers where they
can pick up a free copy of Coffee News.
A: Ads in Coffee News are far less expensive than other print media.
This is done so small to mid-
advertise. You can advertise in Coffee News for as little as the cost
of a cup of coffee per day! So, unless another company in your
"category" of business is already advertising in the edition, it is open
to you. Remember all ads in Coffee News are “EXCLUSIVE”, meaning
we only allow one type of business in each edition, allowing our
advertisers to LOCK OUT their competition -
in print today.
Q: Why do you recommend that ads run for at least 13 weeks?
A: One answer. Repetition. Advertising is all about repetition. The more
the public sees your ad, the more likely they are to remember it. Anyone
ever heard
of McDonald's? Where in the world could you go where no
one has heard of McDonald's? They are very well known and have been
around for a very, very long time yet they still advertise in print, online,
on TV and on the radio. You have to ask yourself "Why?". Why does a
company that is so well known need to advertise? Repetition! In fact,
they have been so successful with it that "McDonald's" is a household
name. This, of course, is not an isolated case. Hundreds of
companies are very well known and they became that way through
repetitive advertising. This fact is what makes Coffee News the best
choice for your advertising campaigns.
A: We offer you a lot of flexibility in how you choose to pay for your ad.
You may pay for the ad by cash, check or Visa/Mastercard. We will bill
you monthly, quarterly or even annually if you choose.
Q: Do I need to design the ad?
A: No... If you already have a camera-
well then that's great too because we'll work with you to create one.
The ad production fee normally runs $30.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for minor ad changes, which
may be e-
